During my years as a colorist, I have discovered a painful reality...
...hair is affected by natural oxidation, which makes life very difficult when you color your hair
Oxidation affects hair over time, adding a red or yellow tinge to lighter and darker shades. Here are a few tips for keeping your color intact for as long as possible.
The first thing you need to remember is that colored hair requires special care. The most important ritual to adopt, whatever your hair type, is this: once a week, apply a small amount of my Moisturizing hair oil with lavender all over your hair and brush it with a boar bristle brush to ensure the product is evenly distributed. The oil will reinforce the hair's lipid layer and nourish and repair the hair fibers to prevent breakage. After applying this oil, use my cleansing mask with lemon. This will cleanse hair gently while deeply nourishing the hair fibers.
My second tip is to adapt your hair care according to your hair type
Hair color removal and highlighting involves lifting hair cuticles to remove natural pigments without replacing them. This alkaline process is aggressive on hair, leaving it weakened and porous. Nourishment is therefore a top priority. My Antioxidant with 4 oils and blueberry range has been specifically formulated to rebuild the hair fibers after damage caused by color removal and highlights, thanks to a combination of plant oils. Blueberry also contains natural antioxidants and vitamin E and helps to prevent natural oxidation, a phenomenon that accentuates undesirable tones.
For colored hair (which is slightly less sensitive):
it is important to prioritize gentle cleansing products with a slightly acidic pH to seal in pigments in the hair fibers. My Color fixator wheat germ shampoo is ideal for this. For best results, apply my Color fixator wheat germ mask after cleansing. This daily ritual will maintain your color and guarantee long-lasting shine. Whatever your hair type, I advise applying a deep treatment once a week to maintain hydration. The Moisturizing hair oil with lavender and Cleansing mask with lemon are two must-have products.
An extra little tip for preventing color from fading and helping it to reflect light?
My three Finishing Lotions with plant vinegars with regenerating, purifying and blonde brightening effects. The properties of vinegar combined with an acid pH remove residues on hair (hard water, sebum, soap etc.) and close the cuticles for a more radiant color for longer. Finally, if you notice a yellow, red or gray tinge and want to give your color a boost, my shade variation care range is just the thing.
These products add color naturally, without any nasty surprises, and nourish hair deeply. Apply on damp hair from root to tip and leave for 5 to 30 minutes depending on the desired intensity.